Pixel Fish Digital Marketing Blog

How you can use your small business website to gain more customers

Posted by Kevin Fouche on Nov 16, 2015
Kevin Fouche

As a small business, do you feel limited in what you can do as far as marketing?

Perhaps you've been relying on traditional outbound marketing strategies like direct mail and print advertising that, frankly, are on their way out. The good news is that you don't necessarily have to spend a lot of money on the more effective inbound tactics.

How you can use your small business website to gain more customersWhen you have a lot of local competition for business, you have to use your resources wisely in order to contend with the big dogs. An effective website is crucial to your success here, since most people looking for goods and services these days always perform some sort of online research. It just doesn't make sense not to have a good website. The goal of your site should be to convert casual visitors into customers, and then turn those one-time patrons into loyal customers who return to your business.

Use your small business website to gain more customers

Here's how you can use your small business website to gain more customers:

Firstly, take advantage of the web analytics and reporting functions on your current site. Google Analytics, for example, will check all types of online data, including keywords and traffic sources. From here, you can analyse the statistics and target the right audience. Need help with all that data? We can set up your Google Analytics account and help you with creating an SEO friendly site.

Your website should also promote brand awareness of your company. One way you can differentiate yourself from the competition is by offering something unique. Use your site to announce give-aways and other promotions, for instance. Some great examples are discounts on online orders and social media contests.

When you're deciding what type of content to include on your website, you'll need, at a bare minimum, a landing page plus a blog or "news" section. You can always add pages as necessary. Use your site to share more than just traditional company news with your readers. What is unique about you? Typically, people like to see involvement in (and giving back to) the local community. You could highlight your participation in chamber of commerce events, charity fund-raisers, or sponsoring local activities and sports teams.

Should you include testimonials or customer reviews on your website? In most cases you should, depending on your type of business. Many small businesses still depend on word-of-mouth advertising, and positive reviews on your site could be the tipping point that brings in more business. Highlight these comments in a prominent place on your website, and use social media to draw visitors back to your homepage.

Don't forget to use visuals, such as graphics, photos, and especially videos, for even greater impact. According to this recent article: “74% of all internet traffic in 2017 will be video.”

You can submit your own designs to us, or let us help you create them. Our design professionals will make your website visually appealing, clean, and functional. Since you should update your blog and news section regularly, we'll give you the tools to add and edit content any time.

For maximum effect and customer convenience, your website must be mobile responsive, that is, easy to access and use on mobile devices. All of our web design packages include 100% mobile friendly websites. Finally, let us show you how to go beyond the basic website. Take advantage of our Social Media Integration services to promote your website and lead people back to it, as well as to publish different types of information on Facebook, Twitter, and Google+.

We can help you with all aspects of your marketing plan, from web design to blogging to social media. Contact us today to find the best design options and packages for your small business.

Find Out More
If you would like to find out more about Pixel Fish’s fantastic websites please call our friendly team on 02 9114 9813 or email us at  [email protected]


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