Technology surrounds us. We use our phones, laptops and tablets to connect to the world and it’s never been easier to get your message out there simply and quickly.
However, it doesn’t matter how often we tweet, post, blog or send out flyers (if you are doing it ‘old school’) if the message doesn’t get across to your listener, or it connects with the wrong target market.
Writing engaging copy doesn’t have to be difficult. The most important thing is to understand who you are speaking to and make sure you take that into account with anything you write.
To help you develop your website content writing here are a few pointers to keep in mind.
How to write content that connects: 4 tips
Know who you are talking to
You have a target market in mind when you write so get to know them. Understanding their likes, their needs and their attitudes will help you connect with them. Get inside your audiences head and write to their requirements, not your own.
Talking their language
You can say the same thing in many different ways and some ways will be more appealing to your audience than others, so think about your approach before you begin. There is no point in talking in jargon to people who won’t understand it or have a very informal way of writing if your target market is an uptight professional who expects things straight down the line.
Keep to the point
Don’t overload your reader with too much information, you can always write a blog post or two on a topic if you have a lot to say. Have one or two clear points that you want to get across and make these points with as little waffle involved as possible.
All in the detail
Once you have written your copy try and give yourself a little distance from it. Leave it over night and come back the next day with fresh eyes to edit it. When you are happy with what you have achieved ask someone to proof read it for you, mistakes are easy to make and spell check doesn’t pick up everything!
This fantastic Guest blog was kindly written by copy guru Lorna Gordon.