With 89% of B2B marketers and 74% of B2C brands having a content marketing strategy, how can you separate your blog articles from the sea of content being shared online? As more companies are blogging now than ever before to get in front of new followers, what steps can you take to get your content noticed in a crowded space? So how do you Create Remarkable Blog Posts for your business?
The answer: publishing quality-rich, remarkable blog posts that engages your reader, adds value, and moves them to action. As a result, your content has the slight edge above competitors, helping you to create memorable experiences with you follower.
In this guide we’ll outline 7 clear steps to crafting a remarkable blog post to bolster your content marketing strategy. You’ll gain actionable tips to help you during the actual creation process and how to enhance it for engagement.
#1 Converse with Your Readers
Blogging gives you a platform to connect and converse with your followers. You’re either offering advice, reporting trending news in the industry, or addressing common issues experienced by your market. It’s the opportunity to hone relationships to build trust with new and current customers.
You want to speak directly to your readers as if you were having a personal conversation with your audience. Doing so humanises your brand and makes you relatable.
Keep your persona in mind when creating your blog post. What tone will you use? How will you publish your post in a way that connects with your readers? Your responses will guide you in producing blog articles that resonate.
#2 Craft a Compelling Headline
Your title gives the first impression of your blog post. It determines whether people will continue reading…or not. So taking the time to craft a good headline is important to capture attention and pique user’s interest to move on.
Here are a few solid tips to writing a compelling title:
- Listicles (numbers), how-to’s, and questions make for great titles
- Keep it short, between 8-12 words to increase social shares and improve SEO
- Mention the benefit (if feasible) readers will gain from your post
- Add descriptive words to make your title appealing
- Use tools like CoSchedule's Headline Analyzer to improve your titles
#3 Optimise Using On-Page SEO Tactics
Enhancing your blog article with on-page SEO helps improve its visibility in search. You’ll attract new followers from Google and Bing that will advance your traffic and lead generation goals.
Use the following checklist to ensure your blog post is optimised for SEO:
- Go for a long-tail keyword phrase your audience is using in search
- Mention your keyword within the first 100 words of your post
- Begin your title-tag with the keyword
- Use SEO-friendly URLs, including your keyword
- Optimise your images too for SEO and better website performance
- Incorporate relevant outbound links from authoritative sources
- Don't forget to add 2-3 internal links
- Include keyword for your image file name, alt tag, title, description and caption
- Long-form content performs better on Google. Aim for 1500 words or more
- Be sure that your website is mobile-friendly (this is a must in 2017)
#4 Use Easy-to-Read Formatting
Many of your readers will be perusing your blog post from their mobile device. If they find it hard to read, they will quickly click away, causing high bounce rates.
You don’t want your posts to appear jumbled or overwhelming with excessive blocked texts. Use subheadings to break up your key points so your article flows smoothly.
Also, short paragraphs allow readers to scan through and get what they need. Bullet points and numbers are perfect formatting tools to achieve this goal.
#5 Add Colorful Images
Hubspot shares that articles with an image once every 75-100 words receive double the number of social shares than posts with fewer images. Visuals increases engagement and help complement your text for easier understanding. Content such as infographics, photos, GIFs, memes, and charts are excellent additions to make your blog content come alive.
#6 Include Interactive Content too!
Interactive content is said to be the future of content marketing (Source: Convince and Convert).
Surveys and polls, videos, audios, calculators, slideshows, and games gets readers actively involved in your post, significantly increasing engagement. You keep visitors on your website longer (dwell time) which improves SEO ranking.
Interactive content also betters user-experience (UX), a big ingredient to a successful content marketing strategy.
In addition to images, include an interactive content piece to enhance your article. Embed a video that supports your message or a podcast audio where readers can listen to your blog via audio. You will find that these types adds tremendous value and encourages visitors to return for more.
#7 End with Strong CTA
Each blog post published should have a clear goal on what you want it to accomplish for your inbound strategy. Are you seeking to increase awareness? Boost interaction from your audience? Capture leads?
Knowing your objective ensures your call-to-action supports the goal. With that said, it’s important to end your article with a strong CTA that tells your reader what to do next. Whether you want them to comment below, share it on their social site, or opt into your list, making your position clear helps move readers in this direction.
People who stay till the end are usually interested in your brand. They invested the time and may be more inclined to engage than they were at the beginning. Maximise this opportunity by deciding on one CTA the posting it at the conclusion.
With this checklist, you have a working blueprint to creating winning blog posts that draws readers to your content, keeps them in tuned, and prompts engagement. Your strategy becomes increasingly effective as you generate results from your blogging.
Use this guide during your blog creation process to attract new followers to your website.
Looking for fresh and innovative ways to get your content in front of your target audience? We can help amplify your digital marketing to boost brand awareness, increase website traffic and lead generation. Reach out to us here and let’s chat!