Does it matter how many pages my small business website has for SEO?
There are many things to consider when building or redesigning a website for your business. It can feel a little overwhelming when you begin to take into consideration everything it takes to get a site up and running.
One item you may consider is how many pages your website should have for effective SEO.
How many pages should my website have?
With Search Engine Optimisation, If you are waiting for a magic number, you will be sorely disappointed to learn there is no such thing. The number of pages you need is dependent on many factors.
Some factors to consider are:
- Your budget
- Your industry
- Your competition
- The products and services you offer
- The number of keywords you are targeting
Your budget is the first factor that has an overall effect on the amount of pages you can afford to create as it costs considerable money to hire a good copywriter to create quality content for your site. If hiring a professional copywriter isn't in the budget, then you may be left to create content on your own. This takes up valuable time that may need to be spent growing your company in other ways.
Next, it is important to have an understanding of your industry and competition. For larger corporations with national clientele, it is more important to have a larger, more expansive website. Your company will have more web searches and having more landing pages will serve you well as it will keep your company's page rankings higher up in a web search. Keep in mind that if your competitor has far more web pages available to search, they are more likely to come up first simply because they have more content.
Types of products or services
It is also important to take into consideration what types of products or services you are offering. It may not make sense to create a large number of pages if you are marketing to an industry that is part of a smaller niche and will have fewer web searches.
Number of keywords
The number of keywords you are targeting also plays a part in deciding how many pages to create. The more keywords you have, the more pages you should have to address each keyword with specific, relevant content. Conversely, if your keywords or content are too similar to one another, creating pages with thin content can actually hurt your Search Engine Optimisation and ruin a user's experience.
The most important thing to consider when determining how many pages your website needs is to make certain you are providing a good mix of quality and quantity.
What does it have to do with Search Engine Optimisation?
Search engines love content and search for fresh content on a daily basis. If your website is updated regularly, search engines will discover the new content and improve your rankings. However, search engines are also becoming better at sifting through pages created only for the purpose of targeting keywords, so quality content is just as important as new content when it comes to visibility.
No matter how many pages your site contains, be sure to optimise every page by using keywords and quality content. When it comes to rankings, each page is ranked, not the website as a whole. If each page is search engine optimised with valuable relevant content, your visibility will increase.
Small Business SEO: In Conclusion
Your website should be considered seriously as the hub for your marketing strategy. The actual number of pages on your site is irrelevant. The importance lies in creating the number of pages needed to provide a natural, logical number of pages designed to provide your customers the information they need. When each page contains unique content and serves a purpose, you will be on your way to creating the right website for your business. By focusing on the end user's experience, you will quickly determine the natural flow for your site.
Still asking yourself "How many pages should my website have?"
For help or concerns regarding the number of pages for your website, contact us and let us help you determine what is best for your business.
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