Content Marketing is one of the best ways to add value to your online marketing efforts and drive traffic back to your main web page. The real question for most business owners is how do I set up and maintain a successful blog that does those things? Luckily, creating a great looking blog is super simple on WordPress, so you don't have to worry about maintaining a special blog site or adding functions to your current website. Now that you know about WordPress let's explore some ways that you can take your great looking blog page and really make it work for your business!
How Content Marketing can Grow Your Business
Content and Target Audience
You probably have a pretty good idea about what the target audience for your business is. Cater your website content specifically to these people. The more specific that you can get with what your target audience is, based on age, gender, race, occupation, location etc, the easier it will be for you to create content specific to their needs and desires. Creating content that focuses on a target audience and connects with them will help you stand out from all of the other blogs on the Internet.
The target audience is the easy part, and you most likely already have a good idea about who those people are. The important aspect of your blog is going to be to create quality, unique content that enriches the lives of your readers. Nobody wants to read an advertisement. People want content that will contribute to their daily lives not content that is trying to sell them on something. If you create solid content you will position yourself as an expert and a thought leader in your industry and this will result in more sales. For example, if you are a restaurant, you may use your content creation to share recipes or perhaps a list of the best kitchen products for cleaning up after cooking. Examples like this enrich the lives of the people reading the blog.
Along with quality content, it is important to foster an open dialogue with the people who visit your blog. Invite people to comment, share, and discuss the topics at hand or introduce a new thought. You should make it as easy as possible for people to share your blog posts on any of the social media platforms that they use. WordPress makes this process easy. They offer a widget that allows readers to share the post immediately. This not only builds relationships with the people who visit your blog, but it also works to spread your blog and ultimately your business through word-of-mouth albeit on the Internet. The more people are aware of you the more traffic you will have on your website and business.
To keep a blog growing it is imperative that you post a new topic or article frequently. How much you choose to blog is up to you, but realistically speaking, you are going to need to be posting at least twice a week if you want your blog to be successful, and as we mentioned earlier you need to make sure that your content is informative and enriching. Blog posts can/should build on one another so if you have a really long post you may want to think about breaking it up a little bit and publishing it in two or three pieces depending on the size of the original post.
Running a Content Marketing blog is super important for small business owners that want to grow their business. WordPress is easy to use, it looks great, and offers users plenty of different layout options.
What are you waiting for? Please contact us to learn more about the value of Content Marketing.