One of the main reasons why people set up websites is to improve their bottom line. Everyone wants to increase sales and hence, profits. Of course, you may have other reasons why you want to set up a website too, such as improving your reputation as a company or attracting new employees who will be a good fit.
However, sales are always of paramount importance if you want to keep your company going. So it’s a good idea to set up your business website in a way that helps your sales team.
This doesn’t mean that you should change your website for every large project your sales team is working on. You can’t tailor a website to individual customers.
However, you can set up a profile of your customer in general and then tailor your website to meet their needs. Here are a few tips to help you do so:
One of the clearest ways to increase sales is by setting up a website which is e-commerce enabled. This means that you’re able to sell your products online. This might be possible for some products but not all. And it’s not usually possible if your business provides services rather than products.
Still, if it is possible for you to sell your product online, it’s always a good idea to get an e-commerce enabled website. Not only does this help to expand your customer base, it also gives potential customers a chance to check out the specs of your product.
So for example, if one of your salespeople is setting up a big sale, they can show the customer photos of the product online if there’s an ecommerce website.
If it’s not possible to talk to the customer personally and show them the product or do a presentation for them, the salesperson will at least be able to call them or email them with the website address.
Staying on the Same Page
Sometimes, when you have a number of salespeople who are setting up different sales, it’s possible that each will have their own methods of attracting customers and describing the product or service. It’s hard to keep everyone on the same page.
However, if you have a business website, it will clearly state what your company is all about and give accurate descriptions of your products and services.
A website is like a company flag. It becomes representative of who you are. Your salespeople and potential customers can refer to it when they are in doubt about anything.
The way in which you and your product are described becomes unified, which is helpful in maintaining company image as well.
We live in the age of information. When someone hears about your product or service and wants to know more about it, they will look it up on the internet. As a result, they’re probably going to find your website. So it’s important for the website to be as informative as possible.
You don’t need to give pages of information under each tab. It’s a good idea to be clear and concise. However, you can add as much information as you like in your blog.
Not only will this help you to be found in a number of searches, it’s also going to answer all the questions your customer might have about your product and how to use it.
Armed with this information, the customer is going to feel a lot more comfortable buying that product. So the more information you add, the more sales you close, which will help your sales team reach its annual goal.
Contact us for more great tips on setting up a business website which will help your sales team.
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