Sydney is a beautiful, bustling, international city. For marketers, this metropolis offers both an opportunity and a worry. It's easy to find a diverse target audience for your products or services, but how do you separate yourself from the plentiful competition?
The answer: an outstanding website. To help ensure that your business stands out within the competitive Sydney market, here are 6 top features your Sydney website design must have.
1) A Stunning Homepage
Even the best websites will fail in a competitive market if they can't convince their visitors to navigate beyond the homepage. It should grab and keep your visitors' attention through compelling visuals and convincing headers.
In addition, it should include at least one call to action for your audience to take a next step. Here is a more complete guide of what your homepage should include.
2) Highly Relevant Content
Beyond the homepage, your website should consist of content that is relevant specifically to your target audience. You need to know their needs, and how your company can solve them.
This content can come in the form of simple web copy and images, as well as blog posts, social media streams, and more long-form, gated content.
3) A User-Friendly Navigation
To connect point A (your homepage) to point B (your content), your website should include a navigation that is both easy to find and intuitive to navigate. Your most important pages should live no more than 3 clicks away from the homepage, in individual website sections that are organised according to common sense.
To make sure your navigation will work on your finished website, extensive usability testing helps iron out kinks and optimise your website.
4) Mobile Friendliness
Australia is one of the most advanced mobile markets in the world, as no less than 70% of inhabitants use mobile devices to access the internet. Those numbers are likely even higher in Sydney, a city that is world-famous for its technological advances.
For your website, this mobile emphasis is absolutely crucial to success. To survive in the technologically savvy Sydney market, your digital presence should be optimised for mobile devices.
That means responsive design, as well as content that is attractive (and does not appear like a wall of text) even on the small screens of mobile phones.
5) Fast Load Times
Research has shown just how crucial fast loading times for your website are. Most internet users around the world expect your website to load in two seconds or less, and you could lose millions of dollars for every second your page delays its load times.
The formula is simple: if your page takes too long to load, your Sydney audience will simply abandon the page and look for your competitors instead. That means your website should load as quickly as possible, which you can accomplish through a clean code and load-optimised embedded media.
6) Strategic SEO
Google, the single biggest website in the world, remains the pre-eminent way in which most potential customers find businesses. So to succeed in the Sydney market, you need to ensure that your entire website is built with search engine optimisation in mind.
That means building the code specifically for search engine optimisation. Factors above, like mobile friendliness and fast load times, also impact your search rankings. But most importantly, you should optimise your content for specific keywords and phrases that your audience uses.
Strategic SEO that permeates your entire website development process is crucial for survival in competitive, metropolitan markets.
Is your Sydney website optimised for its local market? If not, you may have some work to do to ensure you don't drown in the sea of websites originating from the metropolis. For help in that regard, and any of your website needs, contact us.