It is tempting to try to keep all marketing in-house; however, you do your business a great disservice if you overextend your in-house staff tasks that are not within their job descriptions. Here are the top three reasons why your business should engage a digital marketing agency today
3 Reasons Why Your Business Should Engage a Digital Marketing Agency
1. You Will Immediately Raise Morale in the Work Environment.
Many smaller companies try to divide the marketing work between individuals who may or may not have proper marketing expertise. However, small businesses often view marketing as a luxury rather than a necessity.
Having a full-time marketing department is a necessity for any business that is looking to scale. Branding efforts and sales techniques get assessed more thoroughly through a full-time marketing program, affecting the revenue and goodwill of the company in a positive way. Once your business grows, marketing becomes too heavy a burden for in-house staff that is not dedicated to it. Imagine the relief in the eyes of your employees and colleagues when you inform them they will not have to stay late on weekends any more without overtime pay to finish a marketing campaign. They will immediately focus on their specialities rather than devoting mental energy to a discipline in which they have less expertise.
2. Your First Impression Will Actually Be Competitive.
Whether you are trying to scale your business or simply maintain market share, you must always obtain new customers to stay in place. Your first impression is the most important impression to these customers. Your marketing stands forward ahead of your product production or customer service to these customers.
A business of any size can now afford professional visuals. If your company does not adhere to the standard, new potential customers will immediately write off your company despite all of your production efforts.
You can get away with amateur marketing when you are selling to personal friends and their social circles. As you move outside of your immediate locale and social reach, people expect marketing as much as they expect production value. Make sure that you do not lose out on sales as you scale.
3. You Gain a Full Team for the Price of a Single In-house Professional.
The specialised disciplines within the umbrella discipline of marketing span many areas of expertise. In order for your company to maintain a truly sophisticated digital marketing strategy, you will need the following aspects managed consistently:
- search engine optimisation,
- social media marketing,
- customer relations management and
- conversion optimisation,
Among many other things. It is usually very difficult for a single-member marketing department to handle all of these disciplines. Furthermore, you are paying this person whether or not you have need of their services in a particular area. When you outsource to a professional digital marketing agency, you pay only for the services that you need when you need them. You also gain a specialist in each of the above disciplines as well as in new discipline is that occur when the rules change online.
Your team works together to create a sophisticated and comprehensive marketing strategy that builds on itself. Each specialist works within his or her discipline in order to find the latest solutions, software packages and techniques. This team has experience energising its efforts into a single marketing composition. This can only occur in an outsourced, full team environment.
Please feel free to contact us concerning any and all of your digital marketing needs. We pride ourselves on providing cost-effective solutions for businesses in Sydney and around the world. We offer digital marketing and web design with an eye to e-commerce and improving the standing of your business in your industry.
Want to find out how Inbound Marketing can help your business?
Why not give Pixel Fish a call today on 02 9114 9813