Pixel Fish Digital Marketing Blog

3 Major Ecommerce Business Fears and how to resolve them

Posted by Mark Fouche on Apr 27, 2016
Mark Fouche

Ecommerce is an exciting venture for most businesses to get into. You’re going to expand your market exponentially when you start selling your product online.

But what are some of the major fears online store owners face, and how can you overcome them?

Not only is it convenient for people to buy your product while they’re sitting in the comfort of their homes, it also gives them more time to make up their minds about what they want and more freedom to order things that they might feel uncomfortable buying in person. For all these reasons and more, it’s always a good idea to expand your business to include ecommerce.

3 Major Fears Every Ecommerce Business Faces and Resolving ThemAt the same time, this platform does have its disadvantages which have to be addressed sooner or later. The truth is that people trust the things they can see with their own eyes and touch with their own hands. Just seeing an image online often doesn’t give them the reassurance they need. Plus, there are also return policies and credit card fraud issues to be considered.

Here’s how you can address three of the major fears every new ecommerce business faces:

Will It Look the Same?

Often, things look different in photographs and in person. Sometimes, you might love the way something looks in a photograph but when it arrives to your home, you’re sorely disappointed and you have to return it. This could be because the material doesn’t look the same. Or because it fits you a lot differently than it does the model. Sometimes, things look bigger or smaller in photos than they do in real life. Or the colour might look different.

A business can address these problems by posting several photographs which show you the product from different angles. It’s also a good idea to include close ups and mention the material from which the product is constructed. Plus, you need to be clear about the size of the product.

If it’s women’s clothing, does it come in small, medium and large? Or does it come in U.S., U.K. or other sizes? Remember that a size 6 in the U.S. is quite different from a size 6 in the U.K. In fact, sizes are different in all parts of the world. So it’s important to specify.

This Isn’t What I Ordered!

Sometimes, mistakes happen. People order one thing and something else is delivered to their home. Maybe they asked for a skirt in a certain colour but they got it in a different colour. Or maybe they asked for a certain size and they got a different one. Sometimes, it’s not the fault of the company. It might actually be the fault of the consumer. They might have misread the size or colour of the product.

Either way, this isn’t something that the customer is going to be able to use. If they had bought it from a shop, they would just take it back the next day and return it. So they need to be able to do this even if they’re shopping online. A money-back guarantee is important to most customers.

So you should make your return policy clear on your website. It helps your e-commerce business when you take back any product that doesn’t fulfil your customer’s needs. But it’s also important to make your time frame clear to your customer.

Will Someone Steal My Credit Card Number?

Despite the fact that ecommerce has been around for a long time, a lot of people don’t trust it. They don’t want to give out their credit card numbers for fear that someone is going to steal them and make a number of purchases which they will eventually have to pay for.The truth is that this kind of thing does happen on the internet. But if you have certain safeguards in place, it’s not going to happen.

So assure your customers that buying from you is perfectly safe. If you can get a well-known external company to put a trust mark on your website, like McAfee, Verisign or TRUSTe, this will go a long way towards reassuring customers that their financial information is going to be safe.

Contact us for more great tips on starting an e-commerce business and allaying customer fears.

Further Reading:

E-commerce review: WooCommerce vs. Shopify: Which is Right For You?
5 Time-Saving Tips for Ecommerce Web Store Owners5 Things Preventing Your Ecommerce Website From Making Money

Speak to the Ecommerce experts at Pixel Fish

Call us today on 02 9114 9813 or email [email protected]


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Topics: eCommerce