If you want to make your e-commerce site a success, one of the most important areas to focus on is social media. No matter what you're selling, it's practically certain that most of your customers are using leading social media sites such as Facebook, Twitter, Pinterest, Instagram, and others. These sites are powerful tools for driving traffic to your e-commerce site. They also make it easier to engage with your customers and potential customers. Let's look at the top reasons why combining e-commerce and social media is the key to success.
Helps You Reach Your Target Audience
Social media is one of the best vehicles for reaching potential customers. Facebook alone has some billion users around the world. Many of these people fit the profile of your ideal customer. Whether you market using Facebook ads or post relevant content to direct people to your Facebook page, it's possible to do extremely targeted marketing that leads visitors to your e-commerce site.
Other social media sites are also great for reaching potential customers. If you sell physical products, image-based sites such as Pinterest and Instagram allow you to show your followers what your products look like.
Direct Promoting or Brand Building
The way you use social media to promote your e-commerce site depends on your goals. Promoting products directly is easy enough, whether you use paid advertising or describe your products using text, images, or videos. Social media marketing is also effective for brand building and customer engagement.
Posting relevant and interesting information on your pages builds brand awareness. Keep in mind that your followers and fans are looking for content that's fun, engaging and helpful. Even if you sell products directly from your social media pages, make sure you post valuable content in addition to promotions.
One approach that helps you build a loyal customer base is a mailing list. Your posts or ads on social media can lead people to your opt-in page. It's also possible to turn your Facebook page into a squeeze page that captures email addresses.
Use Contests, Coupons, and Special Promotions
Another way to leverage social media so that it supports your e-commerce site is to give your customers coupons and promo codes for your products. Coupons provide an incentive for people to buy your products while also giving you an easy way to track the effectiveness of your campaigns.
People love social media contests. Contests help you increase your following. To enter your contest, people might like your Facebook page, re tweet you, or submit a photo on Instagram. These actions help make your content popular and, if you're lucky, even viral.
Using Tools to Integrate E-commerce and Social Media
It's now easier than ever to integrate your e-commerce site and social media accounts. The following are just a few examples of social media tools that help you engage with customers and drive traffic to your online store.
- Pinterest Buyable Pins - Pinterest is now very easy to integrate with e-commerce. With features such as buyable pins and shopping bags, it’s simple for people to buy products showcased in your pins.
- Snapchat Geofilters - Snapchat filters are useful for branding yourself in a specific location. They’re good for brick and mortar businesses as well as broadcasting live events.
- Instagram Stories -modelled after Snapchat Stories, Instagram Stories let you create slide show-style photos and images. Drawing tools let you enhance and edit images. Stories, which only last for 24 hours, help you engage your customers in a personal way and let them know what you're about.
- Facebook Offers - This recent addition to Facebook is very useful for businesses. Offers let you promote items and provide coupons right on your Facebook page.
E-commerce and social media are the perfect match for today's digital marketers. By integrating your online store with your social media accounts, you make it possible to build your brand, reach a wider audience and engage more with your customers.
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