There are many ways to start a website. Two of the most popular ways are using a DIY website builder such as Wix or Weebly and hiring a professional web developer to build your website. Both options have pros and cons, and depending on your needs, one of them may be more beneficial to your business.
DIY Web Builder vs Web Designer: Pros and Cons
Following are some of the pros and cons of a DIY web builder vs a web designer.
Using DIY website builders
One of the reasons people choose DIY website builders is because this saves them time and money. These programmes are not expensive, and it is easy to create a simple website in a short amount of time. For people with minimum website needs, a DIY website may be good enough. However, for most people, such a website will be greatly lacking.
DIY websites often offer you a variety of pre-selected simple themes and designs. The problem with this is that your website will not be unique, and may very well look identical to hundreds of other websites. The truth is that a lot more goes into a website than just a logo, colour scheme, and template. You preferably want a website which can be customised to fit your company’s style; you need a website that you can design to accommodate your business needs.
You also need a website that has a great user experience, one that catches your visitors’ interest when they enter your site so that they don’t bounce off your site too soon. Especially if you plan on building an e-commerce site, which requires the ability to add payment options, add and remove products, create a deals section, and much more, a DIY website will not suffice.
Using a Web Designer for your business website
A professional web designer, on the other hand, will take care of all the above-mentioned issues. Such a person will also bring you the latest industry tips and trends, and will be available whenever a need arises. For example, if your site is down or something is not loading or loading too slowly, you will be able to give your web developer a call to have the issue fixed as soon as possible. With a DIY website-building company, you can not expect such expert service.
After building your website, you will also need to make sure that it is optimised for SEO. After all, a website is useless without visitors. With a DIY website, you will be left on your own. Unless you are an SEO expert, you can not expect to receive large amounts of traffic. Professional web developers, however, usually provide SEO services, as well as integrating critical SEO practices into your web design and layout, so that you can bring in as much revenue as possible.
Although professional web design services cost more than a DIY website, you will be saving money in the long run, as your professionally-designed website will likely bring in more revenue. Another thing to consider with DIY website builders is the upgrades you may be faced with when you need extra services, such as email services, opt-in forms, and mailing list integration. These may end up costing a lot of money as well. Some DIY website builders also make it difficult to switch over your content to another hosting service if you choose to do so down the road.
Look long term
Although you may be tempted to save money and go the DIY route, realise that you will most likely make more money in the long run with a professional web designer. Having an expert guide you every step of the way and build a unique, search engine optimised, professional-looking website for your company will only help you down the road.
If you are looking for professional web developer services, contact us at Pixel Fish today.