As we enter Q4 and near the end of the year, it's time to sit back, relax and look over all your digital marketing accomplishments of 2015.
Did you implement any new digital marketing tactics? Get an increased CTR on paid advertisements? Have you allocated more resources towards content marketing and creating an exceptional mobile web experience for your customers?
Great! But unfortunately now's not the time to get comfortable with your results. Staying away from the pact and ahead of the curve is of the utmost important in keeping up with digital marketing trends.
What works so well today may mean mediocre results in the future. Keep your brand in the know by looking out for these five digital marketing trends in 2016 and beyond.
5 Digital Marketing Trends To Watch In 2016
1. Content Marketing Continues To Dominate
Over the course of the past several years content marketing has emerged as the front runner of all inbound marketing tactics. No surprise here. The ultimate goal of content marketing is to provide useful information to customers and prospects and to help build trust, increase brand awareness, and build authority. Can't go wrong with that.
Companies who pro actively blog see 67% more leads a month than companies who don't blog. But content marketing doesn't just apply to articles. Videos are becoming a major piece to the content marketing puzzle as well.
In fact, an info graphic by Animoto shows that 58% of consumers believe companies who produce video content are more trustworthy, and that 71% of consumers get a positive impression from brands who regularly create videos.
Expect videos and illustrations to continue to be important elements of effective content marketing in 2016.
2. The Rise Of Customer Personalisation
Humans are social creatures. They like to interact, give their thoughts and converse about the opinions of others. The online world is no different. And the perfect way to get your customers to interact with your brand is through personalisation.
Creating a personalised experience means giving your audience targeted, useful content and messages that solve their problems and address their needs. These targeted interactions should happen in every situation between brand and customer.
Connecting with your audience through personalisation methods can be done by collecting customer data. Everything from a customers past purchases and newsletter sign ups to their hobbies and dislikes can be used to help brands create customer profiles of their consumer base. With this type of personalised information, a company can target a group of customers with specific incentives, discounts, and information that can encourage them to make a purchase or take an action.
The key to using personalisation in digital marketing is humanising content to make the customer understand your brand truly understands their wants and needs. Brands who are able to successfully use personalised data to their advantage are able to: increase sales, give visitors more reasons to stay on their website longer, and create more satisfied customers.
3. Outdated Websites Will Lose
The importance of a clean, up to date, aesthetically pleasing website design cannot be stressed enough. A study by Google found that a visitors impression of a website happens in approximately 50 milliseconds, which is less than a blink of an eye. Another surprising finding: A brand's website design shapes customers perceptions even more than the actual content does!
To make sure your site is in line with modern design techniques, check out your competitors web pages. Is there something that makes their design truly stand apart from the rest? Is your design up to date with theirs?
Pre-made design templates like those that come with Wordpress and Joomla allow entire sites to be created in a matter of hours. With this said, not having the time or resources to create a well-customised design is no longer an excuse for having no web presence.
Up to date designs largely include photos, videos, info graphics and other illustrations. The uptick in usage of these design elements is due in part to make it easier for visitors to digest the content, and also due to the fact that illustrations and videos increase customer engagement. It's a win-win situation.
4. Implement Snapchat Into Your Social Media Strategy
Digital marketers around the world are looking at Snapchat the same way they once looked at Facebook and Twitter.
Is Snapchat really a place for you to push your marketing efforts? The answer should be a loud, resound yes! Snapchat is quickly becoming most popular and exciting social media platforms on the planet.
Users are flocking to Snapchat not just because it's a fun and simple way to interact with friends, but because it's an efficient way to digest social media content in real-time. In real-time is the key here, and it's what separates Snapchat from other social media platforms.
Offer Snapchat followers time-sensitive offers and exclusive content and you make them feel connected and unique. The Snapchat user base is so important to marketing that even the United States presidential candidates are turning to the platform to better connect with voters.
The writing is on the wall, Snapchat is a social media platform your brand cannot afford to ignore.
5. Adapting To The Internet Of Things (IoT)
The Internet of Things (IoT) will continue it's rise of usefulness for marketers in 2016. According to Adobe, people using wearable technology will increase by 28% in 2016. This means there will be much more targeted data to mine in the Internet of Things.
Paid advertisements already allow brands to target consumers based on their internet actions, but what if ad's are soon able to target consumers based on their daily habits? A whole new door opens.
Experts anticipate the IoT to gradually become more relevant to marketers. And with big data getting substantially bigger, it's only a matter of time before we see advertisements exclusive to wearable gadgets like the Apple Watch. Now and in 2016 is a good time to prepare for this major paradigm shift in how we use data for advertising.
Digital marketing trends are stream of constant change. Follow the above trends and you set your brand up for hope and promise in 2016. Ignore these trends and you risk getting left in the dust.
Is your company not ready for any of these changes in 2016? No worries, we have you covered! Feel free to contact us right away for more information!