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Business Website SEO for dummies: Beginners guide to SEO

Posted by Kevin Fouche on Jan 15, 2016
Kevin Fouche

A simple definition of SEO is search engine optimization. Basically, this is the process web designers go through to help increase their website’s chances of ranking high in search engine results. This practice has been shown to be extremely beneficial when it comes to improving rankings and is fairly simple to get started with.

If you are just getting started in the SEO industry, be sure to rely on this business website SEO for dummies guide to SEO.

Business Website SEO for dummies: Beginners guide to SEO

Business Website SEO for dummies: Beginners guide to SEO

What are Search Engines looking for?

The main thing that all search engines are looking for is authoritative websites. They want to provide searchers with the opportunity to receive accurate information. Unfortunately, not all websites provide information that is accurate and useful. For this reason, search engines go through a few things to make sure the best websites appear in the search results.

Why do I need SEO?

Aside from helping your website appear authoritative, there are also other reasons you will want to add SEO to your web page. For starters, SEO helps search engines to classify your web page. This is something that is difficult for them to do because they are machines, which makes it difficult for them to understand human languages. However, by adding SEO into your web page, the search engines will be able to determine what you are writing about and where your website fits with the many others already online.

What’s the First thing I need?

To get started in SEO, the first thing you need to develop is a plan. You should develop goals and a plan regarding where you want your website to be in the future. At this same time, you should also develop a target market. A target market is the specific group of individuals you will be gearing your website and content towards. Knowing who you are writing for is important when it comes time to develop keywords.

What are Keywords?

Keywords are one of the fundamental portions of SEO. These are the specific phrases and words you place in your content based upon what your target market is searching for. When a person searches for a specific topic, search engines will look for pages that offer information about that topic. If your website isn’t geared towards a specific set of keywords, it will be less likely to appear to customers who are looking for your products and services.

Keyword Research

One of the most important parts of SEO is finding the right keyword to use in your content. This is where keyword research enters the picture. Keyword research is the process businesses go through to determine which keywords are the most powerful. To choose the best keyword, you should take a look at a few different things. For starters, look at the search volume of the keywords you are considering using. They should also be relevant to your products and services. Finally, consider the amount of competition that is already using this particular keyword.

Other Factors

While keywords are definitely important, there are also other items you should keep in mind at the same time. For example, you should also take a look at the actual navigation aspects of your website. Search engines are looking for a site that is easy to get around and find information on. Your readers will also likely spend more time on your website at the same time.

Along with this, you will also need to build links to other authoritative sites that can back up your research. This will also help your website to appear stronger and more likely to appear higher in search results. However, make sure that the links you choose are solid, relevant links that provide valuable information.

These are just a few of the things you need to do to get started in SEO. To learn even more about the process, contact us today.

Further reading:
Small Business SEO: 10 Reasons Your Business Needs Google Analytics
On Page SEO Optimisation: 7 things to do on every page on your website
SEO: Pro's and Con's of Organic vs Paid Search Marketing
What is Search Engine Optimisation and how can SEO help my business?

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