A well-functioning digital presence is a beautiful thing. It does require regular maintenance to work successfully, but if you set it up right, it can survive and even thrive despite a few days or weeks away from the CMS.
Everyone needs a break sometimes, especially when it comes time for family getaways. So without further ado, here are 4 ways your business website can work for you whilst you are on holidays.
1) The Long-Term Benefits of SEO
Search engine optimisation is a marathon, not a sprint. Ranking highly in search results for Google or Bing requires both technical optimisation such as a lean code and mobile-friendly design, and a keyword strategy that keeps both your audience and monthly search volumes in mind.
As a result, SEO is far from a quick fix to your marketing efforts - don't even bother using it if you need to grow your web presence and business immediately. But set it up over time, and it will begin to work wonders for you, even without regular input.
Your business website builds up credibility over time, prompting search engines to rank it more highly. Don't be surprised to come back from your holidays and find a significant number of new visitors on your website through a keyword you optimised for months ago.
2) Collecting Continuous Leads
Similarly, what happens once your visitors arrive on your site is also not contingent on your immediate presence. Your website should be optimised for lead generation, with forms collecting visitors' contact information for further, more specialised marketing outreach down the road.
These forms don't turn off if you're out of the office for a few days. Instead, they will continue to be available to visitors interested in learning more about your company or its products and services. These leads will remain in your database until you are ready to follow up with them.
3) Schedule Blogs and Social Media Ahead of Time
Successful digital marketing relies on consistent content you share with your audience. Both through blogging and social media, updating them about your business while simultaneously offering industry insights are all crucial parts of building your credibility and endearing yourself to potential customers.
You may think that while you're on holidays, you will be forced to put your content efforts on hold. But in reality, both blog software and social media networks now offer the ability to schedule your posts in advance, filling up the queue with consistent content that's relevant to your audience. They will never even know you're gone!
As an added benefit, blogs that are focused on a specific keywords can help you further optimise your SEO.
4) Set Up Automated Emails
Of course, you also do not want to neglect customers who are already in your database. Whether they subscribe to your email newsletter or have filled out a contact form and become leads, they now expect regular communications from you.
Fortunately, most email software now allows you to schedule these communications while you're away. You can schedule emails based on specific dates, or go one step further and send automated emails based on an action your audience took.
Say, for example, that while you're away, a potential customer finds your website via their favourite search engine or social media, and is interested enough to fill out a contact form. You can set up your email system to send out an automated 'thank you' note to that lead for signing up, and follow that up a few days later with more detailed information about your company. All of that can be set up ahead of time, to function beautifully even without the necessary attention at the point of action.
Your website and overall digital presence requires careful set up to establish a coherent, consistent, and successful digital marketing strategy. But once it's set up, it can function beautifully for you in generating awareness and customers, even while you're away on holidays.
To learn more about building a business website that - once finished - does the work for you, contact us.
Speak to the experts at Pixel Fish