Your business blog has the potential to carry enormous benefit for your business. Many bloggers, however, never learn how to use that blog to its full potential.
If you've been struggling with your blog or are just getting started and hope to do it right, check out these top 10 most common business blogging mistakes to avoid.
1. You're writing purely for SEO.
If you're only writing in the hope of bringing more traffic to your website or you're basing your entire article around search terms, then your focus likely isn't the kind of quality content that will add value to users of your website. Instead, write posts about things that are useful, interesting, and relevant. The search engine traffic will happen naturally.
2. You're ignoring your comments section.
You don't just want to publish a blog and then walk away from it. You want to encourage community. When you answer comments, you help build customer engagement and let them know that you're interested in what they have to say.
3. You're blogging without a schedule in mind.
Blogging randomly sounds easier than blogging on a schedule, but it doesn't help your readers. They need to know when to expect new content so that they can check back to see what you have to say. Posting regularly also helps increase your search engine results.
4. You're writing all your content the day you need it.
There's nothing wrong with last-minute blogging, especially if you're writing about a recent news piece or time-sensitive content. Saving your how-to, descriptive, and other regular posts for the day you need to write them, however, can lead to poor content and low engagement from both you and your readers.
Try writing your pieces well in advance and scheduling them to come out when you need them.
5. You're trying to post too often.
You've set that critical blogging schedule, and you've decided that you're going to post every single day. You want to increase reader engagement, bring in a new audience every day, and keep your blog hopping. There's just one problem: you don't really have that much to say.
When you stop producing quality content, you'll stop bringing in readers. All too often, you'll also find yourself making excuses not to blog and then, ultimately, not blogging at all. It's better to post a steady stream of posts that build over time than to produce a huge spurt of content that you don't follow up.
6. You post a solid wall of text.
The longer the word count of your article, the more you need to break it up. Readers are lazy. They want to be able to easily identify the meat of your content, then dig deeper at their own discretion. Try breaking it up with headers and bullet points and making good use of white space.
7. You only post text.
Today's readers want more than just words. They want pictures and video to help increase interest and improve memory. In some cases, a short video or a good graphic will say more than your words alone ever could.
8. You take yourself too seriously.
Do you find yourself using industry-specific language that no one but your peers will understand or filling your blog posts with big words just to make it sound more important? Try keeping your language simple and engaging instead.
9. You don't use your links effectively.
Links are your statement of authority, your proof that you really do know what you're talking about. They help build your credibility and establish you as a reputable source of information. You should use them with clear, descriptive words, not just a tossed-off "click here."
10. You're not editing effectively.
For most people, a first draft is just that: a draft. Unfortunately, plenty of bloggers spend more time editing their emails than they do their blog posts. Take the time to look over your post thoroughly before sending. Read it for clunky wording, double-check for errors, and make sure that it says what you intend for it to say before you hit that "post" button.
Blogging correctly can be challenging, but as you build your blogging confidence and develop healthy blogging habits, you'll discover that it's more fun than you think. It enables you to engage with your readers, talk about things that interest you, and share things that are important to you.
If you're struggling to get your business blog off the ground, contact us! We'd love to work with you to help improve your blogging success.
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