We’ve all been to websites which have seemed a little shady. Many times, you can’t figure out exactly what is shady about that business. It’s just a feeling that you get. You usually end up leaving the website and going somewhere else.
Obviously, this is not the type of experience you want your website’s viewer to have. You want them to view you as a reliable, trustworthy kind of place. You want your company values to come across on your website.
If you’re proud of the quality of your product, you want your emphasis on quality to pervade your website too. If you give great customer service, your website should reflect this.
Here are 7 ways to boost your website credibility online:
- Be Yourself.
There’s not much point in portraying your business in a way that’s not accurate. If you’re a small business, this is nothing to be ashamed of. You don’t need to pretend to be bigger than you actually are. If you’re selling budget-friendly products, don’t feel embarrassed about it. There are people who will appreciate the option of buying something cheaper. Being yourself should be the mainstay of your website; everything else comes later.
- Express Yourself.
Although you shouldn’t exaggerate your good points, you should take the time to express who you really are. This means giving detailed descriptions of your products and services. You don’t want to bore the consumer with paragraph after paragraph of information. But you definitely need to cover the basics and add a little extra. Let people know why you are special.
- Be Transparent.
When it comes to fiscal matters, it’s best to be as transparent as possible. This means no hidden fees and no fine print. Let your customer know up front how much it’s going to cost them to buy something, including all charges. Don’t say “sale” in capital letters only to reveal that the sale is only on 5% of your products. Don’t charge exorbitant shipping fees. You’re not just trying to get the customer to buy something once; you want them to keep coming back to your website in the long run.
- Be Up-to-Date.
Your website should reflect that you’re in touch with what’s going on in your field. If you seem completely outdated, with an old-fashioned website and a product with limited features, your customers are going to go somewhere else. Make sure you know what’s happening in your field. Make sure your product has all the latest features. And it doesn’t hurt to start a blog in which you keep writing about all the latest events that are relevant to your consumer. This will boost your credibility and your SEO.
- Get Customer Testimonials.
People rely a lot on what other people have to say about something. Most people who are buying something new online will read customer testimonials first. So it’s a good idea to post these on your website. Don’t try to change the words in which the testimonial is framed. The more authentic it seems, the better. You can also make sure you write the name of the customer in full as well as their place of residence (without giving away their exact address). If you can add a photo, that’s even better.
- Set Up a Frequently Asked Questions Page.
Having an FAQ page is very helpful to customers. People are often going to have questions which may not be answered in the other sections of your website. Having an FAQ page also shows that you’ve been around the industry long enough to have encountered these questions before. And of course, it shows that you care about customer satisfaction.
- Make it Easy to Contact You.
It’s necessary to have a “Contact us” page with a valid email address and phone number. Or you can just have an online form that people can fill out with their queries. Make sure that you respond to all emails promptly and professionally but with a personal touch.
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