Pixel Fish Digital Marketing Blog

Mark Fouche

As Pixel Fish's Digital Creative Director, Mark is responsible for overseeing all of the digital design that leaves the studio.
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Recent Posts

What are Personalised URLs (PURLs) and Why You Should Be Using Them

Posted by Mark Fouche on Feb 20, 2018

Modern day marketing happens on the web. From social media to e-commerce, most of your conversions will happen online. For this reason, wave after wave of new marketing techniques have revolved around ways to optimise a user's experience when locating and interacting with business websites. One of the most versatile innovations in web-based marketing is the PURL.

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Topics: Website Design

The Importance of Direction in Web Design

Posted by Mark Fouche on Jan 23, 2018

As the world keeps moving quicker, one digital marketing truth is only rising in importance: your business website is far more than a digital billboard. In this new, digital age, it needs to be the focal point of your online presence.

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Topics: Website Design

Add Personality to Your E-Commerce Business and Beat Your Competition

Posted by Mark Fouche on Jan 10, 2018

In many ways, e-commerce has enhanced the way we shop. But at the same time, an E-Commerce that relies solely on it's digital sales will face some significant challenges. Among the highest is the personal touch that is often lost, especially when compared to traditional brick and mortar stores offering the same types of products.

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Topics: eCommerce, Website Design

7 Devastating eCommerce Web Design Mistakes to Avoid

Posted by Mark Fouche on Dec 12, 2017

Did you know that the Australian eCommerce Industry has grown to $32B. Globally, eCommerce is a multi-trillion dollar industryIf you're interested in getting your piece of this ever-expanding pie, now is the time - but you have to do it right, or the battle-hardened competition is going to leave you in the dust. Here are 7 Devastating eCommerce Web Design Mistakes to Avoid.

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Topics: eCommerce

How to Choose the Right Social Media Channels for Your Business

Posted by Mark Fouche on Oct 31, 2017

If you’re not leveraging the right social media channels to grow your business, you could be losing a lot of potential customer engagement and ultimately sales. Simply put, to engage customers and prospective customers, you need to go where they live, and increasingly where they live is on social media. Here are 5 Questions you should ask yourself in order to help you know how to Choose the Right Social Media Channels for Your Business.

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Topics: Social Media