Your website is your business's public face. Like a storefront, it has a great deal to say about your business--and you want to be sure that you control the first impression received by visitors to your website every bit as much as you would control the impression of visitors to a brick and mortar store. If you're struggling to understand why quality copywriting matters for your website, take a look at these facts.
Topics: Content Creation
When designing a website for your business, do you think mainly of great design, engaging graphics, a strong call-to-action, or user-friendly interface? These are all important, but there's something even more fundamental than these factors. Why are you building the website? The first answer that pops into your mind might be "to get traffic" or "to get more leads and make more sales." However, if we dig a little deeper, we come to a more meaningful sense of "why?"
What really inspires and motivates you to do what you do? When you can answer this definitively, you'll find that your message is clear and your customers are more open to you. Let's look at why your website should start with why.
Topics: Business Tips
The world of digital marketing is full of acronyms. If you're looking to reach potential customers online, you will sooner or later need to engage in SEO, SEM, SMM, or all of the above.
But what do those acronyms actually mean? What do you need to know about them, and which of them best matches your business goals? Join us for an in-depth exploration of what might be considered the holy trinity of digital marketing.
Topics: Search Engine Optimisation
Visuals are essential to building a successful online presence. Your audience reacts more positively to videos and images, helping you communicate your value proposition quickly and effectively.
At the same time, incorporating visuals into your website requires more than just uploading them and hoping for the best. Google, for instance, requires alt text that communicate in writing what the image is about. More specifically, here are 5 steps you can take to optimise your website images for online success.
Topics: Website Design
Simply throwing together a video and putting it on your site doesn't magically generate qualified leads and exponentially boost sales. Using videos on your website requires foresight and knowledge of what works.
The statistics regarding the positive effects of using video on your website abound.