Online selling has never been a larger factor than it is today. In fact, Australia is poised to break into the top ten largest e-commerce marketplaces in 2017, in spite of the fact that our total population size ranks around 50th in the world.
There has never been a better time for businesses to take advantage of Australia's e-commerce sales growth and embrace online selling. If your business is contemplating investing more in an e-commerce marketing campaign, here is some information you will find helpful.
Australia's E-Commerce Growth: It's time to Embrace Online Selling
Australia's online sales will only continue to grow. With an online sales total that will exceed $32 billion in 2017, Australian consumers are purchasing goods and services online at a dizzying rate.
And this rate of consumption will only continue to increase, due to a number of factors such as:
- High rates of connectivity. Almost 9 out of every 10 Australians has an active internet connection. The number of connected Australians will continue to grow at a rate of nearly 2% annually, meaning that there will be near-total connectivity within a decade.
- The popularity of smartphones and other similar devices. A decade ago, online businesses had to target people who were sitting at home or in the office. This meant a large portion of the population simply was not online (and ready to make a purchase) at any given moment. All of that has changed with the increasing popularity of portable devices like smartphones and tablets. In 2015 more than one-third of online purchases were made on a smartphone; more than one-fourth of consumers were comfortable with making such purchases, and did so on a regular basis. As these numbers continue to increase, so too, do the unique opportunities for e-commerce business. This is particularly true of e-commerce businesses that target consumers in a given geographic area, as the use of smartphones allows businesses to reach these consumers while they are in the process of considering their purchasing options.
- Australians prefer to shop online. Almost 80% of Australians prefer to make their purchases online as opposed to going to a more traditional store with a physical presence. With the increased rates of internet connectivity coupled with Australia’s superior infrastructure—which makes delivering online purchases fast and easy—this suggests that businesses with a strong online presence will continue to achieve strong sales numbers.
E-commerce business have an unprecedented opportunity.
As most business executives can attest, a business that establishes a share of the market will have an easier time maintaining future sales figures than will a business that is trying to enter the marketplace. This means that what you do for your business today will shape how it performs next year and in the years beyond.
By taking advantage of the rapidly-expanding e-commerce opportunities today, you can position your business to enjoy increased profits for years to come. This means you should focus your marketing dollars on establishing and maintaining an aggressive e-commerce marketing campaign.
Pixel Fish can help. If you are considering the best way to establish and maintain a dominant share of the e-commerce market, look to the professionals at Pixel Fish.
With significant experience in website development and digital marketing, the team at Pixel Fish can help you with all of your e-commerce needs. From putting together an amazing website to developing an online store that will produce results, the developers at Pixel Fish have what it takes to take your business to the next step.
If you want to take advantage of the opportunity to take your online business to a new level, contact us today and let’s talk. We can’t wait to show you why we are known as one of the leading e-commerce and digital marketing businesses in Australia!