Pixel Fish Digital Marketing Blog

6 Reasons why You Should Use WordPress for eCommerce

Posted by Mark Fouche on Nov 25, 2016
Mark Fouche

With nearly everyone preferring to shop online for at least some of their regular purchases, it comes as no surprise that eCommerce is steadily rising through the ranks. The ease of searching a website for your desired object, as opposed to wandering through multiple stores, makes online shopping an option that’s just too good to pass up.So Why is WordPress for Ecommerce such a popular option for many online businesses?

6 Reasons why You Should Use WordPress for eCommerceWith the added benefit of allowing you to price check multiple locations before committing to a purchase, thus saving you time and money, you’re more likely to use eCommerce instead of going out to shop.

If you’re looking to start a business and want your eCommerce website to be the very best it can be, than perhaps you should consider using WordPress. WordPress is a platform that is easy to use, has multiple benefits, and is commonly used by us here at Pixel Fish. Here are some of the reasons why we consider it such a great tool in building an eCommerce site.

  1. The Popularity of WordPress
    As one of the foremost and therefore most popular website design platforms, WordPress is  by even the most technologically dense people. Having a website that is easy to navigate and that everyone can recognise is critical for successful businesses. Supporting over 75 million websites, recognisableWordPress can easily attest to its functionality for almost any purpose, not only those of eCommerce. With that great popularity, it’s bound to help you create a website that not only can be trusted by users, but also build your business.

  2. Cost-Effectiveness
    Everybody loves a cost-effective plan. WordPress, as it turns out, is just that, being as how it’s completely free. You do, of course, have the option of premium clearance, that allows you more options for themes, add-ons and such, but even those don’t cost quite as much as many other platforms. You can without a doubt create a website that is easy to run and pleasing to the user’s eye, while being easy on your pocket-book. Not only that, but you can use plugins for free as well, such as WooCommerce (quite often used here at Pixel Fish). This, of course, creates even more site traffic for you, leading to even more sales as more people are  to your site via search engines. WordPress being free, or costing very little for the premium customisation, is extremely helpful for any small business first starting up, as well as any business that’s looking to save costs at any time.travelling

  3. Plugin Options
    Commerce sites need plugins to function, let’s be honest, as they are essential to website traffic and online sales. WordPress gives a lot of options for these plugins, such as product inventory, customer reviews, payment options, and so on. All of these plugins are needed by any eCommerce website in order to function to its greatest capacity and provide the user with an easy, smooth ride to satisfaction via online shopping. WordPress has many options, but one of the best would have to be WooCommerce, as was mentioned above. As the most preferred plugin, it’s easy to use, free, and simple to maintain on a site.

  4. Customisation
    With how popular WordPress is, it’s no wonder that you can  it to meet your specific needs. There are a number of pre-made themes that you can choose from, or you can even design your own custom one. An appealing theme brings in customers and keeps them interested, after all. customising your website will bring in more customers, as many people aren’t looking for the generic, everyday website customise anymore. The more life your site has, the more traffic it will see.

  5. Payment Option
    WordPress supports many different payment gateway from Paypal to GooglePlay. With so many trusted eCommerce payment gateways, you'll be sure to find one that you are willing to use and trust for your own business, as well as one that the customers will be able to access easily.

  6. Mobile Friendly
    WordPress is already a mobile-friendly platform, which is great when you take into account that over 50% of online shopping is generally done by smartphone. Making your website applicable to your shopper is crucial, and being mobile friendly is just the way to keep on top of it.

Creating an eCommerce site should not be stressful, nor costly. WordPress gives you all the options you need in order to get exactly what you're looking for. If you're wanting to design an online shopping site, feel free to contact us here at Pixel Fish. We look forward to helping you on your way to business success!

Speak to the Ecommerce Web Design experts at Pixel Fish

Call us today on 02 9114 9813 or email [email protected]


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Topics: eCommerce