Forbes has announced influencers as the new celebrity endorsements. Influencer marketing is becoming one of the best strategies to promote your brand in front of a new audience and connect with potential customers. Here are 5 Ways How Influencer Marketing Drives Online Results.
By leveraging the popularity and authority of influencers, brands are successfully getting the word out about their products and shortening the time it would normally take to reach these followers. This strategy creates a winning partnership where it drives increased awareness of your brand as you add value to their audience.
In fact, here are five compelling reasons why brands should embrace an influencer marketing campaign in their inbound strategy.
How Influencer Marketing Drives Online Results
#1 Significantly Increases Your Reach and Influence
The majority of consumers (92%) trust influencers over advertisements and celebrities. An influencer helps establishes trust with your brand for faster engagement. Effectively executing an influencer marketing campaign expands your reach and boosts your credibility in the process. It creates an authentic approach to engaging with likely customers and building new relationships.
#2 Drives Awareness and Exposure
Simply put, influencer marketing brings more awareness to your content. There are numerous consumers who have never heard of your brand and what you do. An influencer will connect you with a fresh audience that is ready to delve into your content. When done correctly, an influencer will plug you into each of their marketing platforms, promoting you to different people and driving massive exposure.
#3 Increases Visibility in Search
Search engines are a top source for consumers to discover brands, locate information, and find answers. A big component to improving your website visibility in search is by having high-authoritative sites linking back to your content. Influencer’s blogs have excellent weight in domain authority. By linking your content to their website content, you’ll boost your SEO ranking and strategically get in front of your ideal customer in organic search.
#4 Better Lead Generation
Growing your leads list is a top digital marketing goal for brands. With influencers providing multiple ways to promote your content on their platforms, it drives more traffic to your website, thus increasing chances for leads.
The big advantage to influencer marketing campaigns is the targeted traffic that is sent your way. When your website is optimised for leads, you’ve positioned your business to capture quality contacts that are highly interested in your brand. They’re more likely to stay connected and engaged solely based on the recommendation from the influencer.
Improving your lead generation provides your sales team with qualified prospects, giving you better chances of converting these leads into customers.
#5 Improve Your Bottom-Line
The final advantage to embracing influencer marketing is the ability to grow your sales. Influencer content generates ROI that is 11 times greater than traditional digital campaigns (Source: Entrepreneur). This source also showed that influencer campaigns earn $6.85 for every $1.00 spent.
These numbers simply reveal the power behind influencer campaigns with the huge potential of driving revenue. Since 74% of consumers are using social media to make purchase decisions, you’ll improve conversions when you have an influencer backing up your product.
How to Start an Influencer Marketing Campaign
Now that you’re convinced of the benefits of influencer marketing and how it can enrich your overall inbound results, here are 3 quick tips to starting a campaign for your business goals:
#1 Be Clear on Your Intentions
It's important to have clarity on what you want to achieve from your influencer campaign. Are you seeking to increase brand awareness or capture new leads? Whatever the objective, knowing and understanding your intentions helps you center your efforts on achieving that specific goal. You’ll also communicate effectively with your influencer so they can assist in your strategy.
#2 Decide on the Right Influencer
Despite its apparent advantages, influencer marketing is a wasted investment if you are not working with the right ones. You must dig further than Facebook or Instagram counts and ensure that your influencer is a good fit for your brand and goals.
Consider the type of content they post regularly. Do their social media posts align with your messaging? How engaged are their audiences? Notice if people are actually commenting and sharing their posts because this is a clear indicator if they'll be responsive to your posts.
Also, how often do they post to their pages? Are they consistent so followers have a reason to return for more? Finally, how authentic is their content? Asking yourself these questions will help determine the right influencer for you.
It’s also important to note how the influencer will be compensated for this partnership. Whether for hire (monetary or tangible products) or intangible (you’ll promote their brand, increase exposure) compensation, be clear on how both parties will benefit in the campaign.
#3 Share Great Content
With your chosen influencer, it’s time to give them great content they can post about your brand or product. The huge advantage to working with an influencer is that they already know how to create amasing content. They know what works with their audience and can tailor your content appropriately.
Provide specific blog posts or landing page links you want them to share with their audience to boost traffic generation to your site.
Influencers are able to bring incredible exposure to your brand through their blog and social media following. When done correctly, influencer marketing can be a huge asset to your overall inbound marketing strategy.
Are you ready to amplify your digital and social media marketing in 2017? We can help get your content in front of your target audience to boost brand awareness, drive website traffic and generate quality leads. Reach out to us here and let’s chat!