The user experience is at the center of online marketing. If you can engage, inform, and communicate with prospective customers, then your digital marketing campaign will pay itself off instantly. WordPress makes it easy to do all of these things. So how can you create a brilliant WordPress User Experience?
Here's how it can take your marketing strategy to the next level:
Customize navigation menus
Your website is a direct representation of your brand. You want it to be something that users enjoying interacting with.
Customization is how you can express yourself with your website. WordPress gives you infinite options in this respect. According to this recent Search Engine Journal article, you can customize your navigation menus in WordPress to create new pages before you have the content:
"Sometimes you have an idea for how you want a site to be laid out before you have the actual content for the site. Now, when you create navigation menus in WordPress, you can create new pages on the fly. When you publish your changes, the new pages will be ready for you in the back end to add content to."
With WordPress, you can focus on navigation first and then worry about the content. It's more important to make sure your site's structure is intuitive. Then you can focus on the words.
And this is just one example. From your site's layout to your plugins, you can customize just about everything with WordPress.
Add content right to your site
Not only can you add content when it's convenient for you, but you can also keep a blog to engage and inform your users. Nowadays, blogs are one of the most effective tools of online marketing. You need them to keep your site fresh.
In addition to sharing information, blogs are also effective in the context of search engine optimization. They show that your website is active and a source of good, recent material.
Keeping a blog with WordPress is easy. Everything is hosted directly on your site, and you just need to use the built-in word processor.
Engage users with VR
The technology for virtual reality is here. Now, the question is how businesses will use it in their marketing strategies.
An obvious choice is web design. With virtual reality, users can immerse themselves in your website and explore what you have to offer. We're talking about next level engagement.
VR is surprisingly easy to integrate, especially if you use WordPress. This Digital Trends article explains how it works. According to the article, users will be able to broadcast content right to their VR goggles:
"At the user side of things, the content will appear as a video in webVR-enabled browsers, giving viewers the ability to draw their perspective around a full 360 degrees in 2D. However for those with a VR headset, be it a Google Cardboard, HTC Vive, Oculus Rift, or any of a growing number of VR-capable headsets, there will be a small button which, when clicked, will broadcast the content straight into the VR goggles."
Think about it. Instead of opening your site next to ten other tabs, users will give you their undivided attention. This is your opportunity to engage them and get their contact information.
It might sound like a gimmick now, but VR is on the horizon. The most creative businesses will use it as a way to convert leads like never before.
There are two kinds of businesses that should use WordPress -- the ones that want to engage users with new features, and the ones that just want a simple platform to design their website and add their content. To talk more about WordPress, or anything else, contact us today.
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