As always, it's important to keep up with new web design trends for the sake of your user experience and search engine optimisation. So what will be the 2017 Web Design Trends your business needs to keep an eye on? Here are a few ones you can get a head start on.
3 of the very best 2017 Web Design Trends
1. Card-based design
Web developers today are faced with the same challenge they had 10 years ago -- users are impatient and will exit a site if they don't immediately find what they're looking for.
It's the same old problem, but web developers come up with new solutions every year. The relevant trend now is card-based design, which provides the most bang for the buck in terms of exchanging information. This CMS Wire article explains card-based design in greater detail:
"Card based design enhances the user experience by providing maximum information in small spaces, generating a notable, positive impact on user delivery. Cards packed with powerful minimalist designs and motion graphics are irresistible to ignore. Minimalism is big. Netflix, for example, re-designed its website with a focus on cards. It eliminated its most annoying feature — carousel browsing — and dropped slow moving side scrolling to click-based browsing."
These cards are great for organising tons of information in bite-size pieces. They allow users to thoroughly browse your site, rather than just click one link and leave. Moreover, all of this can be done as fast as the user desires. It's the perfect compromise for businesses and consumers.
2. More mobile
Google insists that businesses cater to mobile users. This had already had a major impact on web design.
This Forbes article predicts the trend to gain even more momentum in 2017. According to the article, websites will start resembling apps so users can browse them on mobile phones:
"I think that the UX trend will still be the mobile. Most of the desktop websites will look like an app. This is something that Google search engine, already began this year by removing their ads from the right menu - and the industry follows. It's important because any brand wants its users to use the same interface without the need to learn a new one each time they use a different device."
As stated in the article, the good thing about this is that users won't have to learn multiple interfaces. Their desktop experience will resemble their mobile experience, which simplifies things. If you're ever in doubt, then choose to optimise your site for mobile users.
3. Non-responsive sites will go extinct
The migration to responsive sites has been a dominant trend over the past two years. These sites adapt to different screen sizes, both desktop and mobile, and are recommended by Google itself.
A recent Tech Featured article explains how this trend will progress. According to the article, we may witness the extinction of non-responsive sites:
"Knowing the benefits of responsive websites, developers have embraced this change more since past 2 years. There will be hardly any websites that will be non-responsive. The design approach will always have mobile view in mind. UI patterns will be created such that they are not very difficult to align them in responsive view. User’s journey will be the prime focus for desktop, smart phones and tablets."
Getting a responsive site is now so easy that there are hardly any reasons for businesses not to. On top of that, they're a positive factor for search engine optimisation and the user experience.
The extinction of non-responsive sites might be an exaggeration, but expect endangerment at the very least. In today's environment, non-responsive sites just aren't fit for survival.
Further Reading: Get Mobile or Get Lost. The impact of Mobile Responsive Web Design
You can never stop learning when it comes to web design. As soon as you think you're caught up, a new trend comes out and turns everything upside down. To talk more about web design trends, or anything else, contact us today.