Your business's website is the front display: the item that many people see first when they seek information about your business. It's how they get to know you, understand what your business is all about, and develop a deeper appreciation for what your business can offer them. This ten-point web design checklist will help you create the perfect website for your business and ensure that you stand out from the crowd of other businesses in your industry.
10 Point Business Web Design Checklist
1. Make sure each element of your website is where the customer expects to find it. Customers want your logo on the top of the screen, generally in the left-hand corner. If you're including a search box, it should be easy to locate: at the top of the page, within the first screen that most searchers see as soon as they pull up your webpage.
2. Create quality content that offers genuine benefit to visitors to your site. This is the most effective way to increase your SEO over time. Your blog, infographics, and other key content should add value to the user experience to bring them back and increase your overall traffic.
3. Check keywords throughout your website. Make sure that you're including--and optimising for--the keywords that are most relevant to your business.
4. Optimise for local SEO. For small businesses, it's critical that you get local traffic, not just random traffic from across the world. That's not just about keywords. It's also about being sure that your website is registered in the right places. With local traffic bringing as many as 50% of searchers to your business within a day, it's clearly a key part of making the most of your marketing.
5. Make sure your website is mobile responsive. An increasing number of searchers--almost sixty per cent--are doing their browsing through mobile devices. Not only does Google penalise sites that aren't optimised for mobile browsing, you'll find that visitors who have a less than ideal experience won't come back to your webpage.
6. Collect subscribers. Give visitors the opportunity to opt in from your homepage as soon as they visit your website. Your goal is to increase the number of people who are signed up for your email lists, connected with you on social media, and interested in everything your business has to offer.
7. Make the most of video opportunities. Video's appeal has steadily increased over the past several years. It's being lauded as a "content marketing star" and encouraged as a top marketing tool--and for good reason. Video increases user engagement, drawing them in and making them feel more connected to the content. Not only that, many videos have a higher potential to go viral than other types of content, bringing more traffic to your website.
8. Check your sticky content. What is it that you want users to see on every page of your website? Your sticky content--that sidebar content that is visible no matter where they navigate--should link to the items that are the best your website has to offer.
9. Design clear, focused landing pages. Landing page content brings in traffic from a specific source to accomplish a specific task. Landing pages should not be multipurpose or cluttered. Instead, design them with one purpose in mind. Leave the other tasks to other pages on your website.
10. Make sure your website's purpose is clear. You don't just have a website because every other business in your field has one. Instead, make sure that you know exactly why you have a business website and what you're hoping to accomplish with it. Are you hoping to increase conversions? Do you want to grow a platform for your work? By setting out your goals before you create your website, you'll discover that it's easier to keep them at the forefront throughout the creation process.
Your business's website is one of its most important marketing tools. By checking to make sure you're using these ten elements effectively, you'll discover that it can attract and keep more traffic than ever. Need help with your website construction? Contact us today to learn how we can help.